|
Rillsun’s
Management Team realizes over 75% of beef cows in the U.S. are owned by producers
with limited access to value-based marketing systems. Why? They do not have
adequate, accurate information on their cow herds.
The
industry has slowly, but steadily moved towards creating new pricing
systems and formulas that legitimately reward the producer. The key,
however, lies in understanding the systems, knowing your product and
predetermining the end-user target. Sounds good, right? Many producers read
and hear the news and continue to breed cattle and sell on the same cash
markets. Why? Because the 'old' way is easier.
Rillsun’s Management Team brings a complete marketing
package to the table. Genetics, health, nutrition and data makes
value-added marketing opportunities within reach for all beef producers.
GENETICS
We
know breed preference is far less important than genetic selection within a
breed. Determining the end-use target begins with understanding the value
of source-verified genetics in your herd. Utilizing all the
"right" genetic evaluation tools is critical in establishing the
end-use target for your beef product. Rillsun’s representatives work with
you to evaluate your herd's current genetic potential. Your Rillsun’s
representative can provide objective information regarding future marketing
goals and available premium opportunities. Through coordinated efforts with
larger genetic suppliers, Rillsun’s can provide valuable assistance in
creating a pull-through market for your calves.
HEALTH
The
beef industry has invested heavily in research to determine the cost
effectiveness of improved, documented health and vaccination programs. Many
states are adopting health protocols through beef quality assurance
programs. Buyers at every level in the marketing system can now be provided
verification that cattle are healthy and utlimately safer for the consumer.
The enrollment and documentation process is simple.
Your
participation is important and the premiums paid for healthy cattle going
to the stocker, feeder and packer are significant. Rillsun’s Management
team understands herd health management and will work with you to develop a
simple, cost effective health and vaccination protocol.
NUTRITION
Health
and nutrition are equally important in the design of any herd management
plan. Rillsun has a solid reputation for being a leader in animal
nutrition. Rillsun’s develops feed products designed for optimum
performance in the pasture or the feedlot. Suther representatives recommend
feed rations after herd goals and specific end-use targets have been
determined.
DATA
Having
access to all genetic and performance information, including feedlot and
carcass data, is the keystone for any successful beef producer. Rillsun’s
Management Team insures data flow back to you.
CREATING A SEAMLESS SYSTEM
Rillsun’s Management Team has consumer demands clearly in
sight. When the industry heard the retailer's signal to the packer and the
"trickle down" began to directly affect the producer, we realized
the critical nature of delivering more comprehensive services. For the first
time, a producer can develop a plan, make genetic improvements and
determine when and how to market his cattle. He can be rewarded for
supplying a better product.
Suther clients benefit through our nutritional expertise and
extensive coordinated production systems. Call today to learn more about
Rillsun’s Management programs for a better beef business.
Rillsun’s Management Team is ready to assist in making your
current beef operation more profitable.
|
